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Our membership pool consists of quality singles residing in all 50 U.S. States and more than 200 countries worldwide. Free online dating advice and community We at eharmony want you to find love and romance and to make it last. To assist you in this quest, we offer free dating advice at Love and Harmony. EHarmony is one of the most popular dating sites in the US and the world. With active members in over 190 countries around the globe, the site aims to bring all singles together – and it fulfills its purpose in style. This dating site is ideated to help singles find their special someone without significant effort. To do this, the platform. 10,360 followers. Report this post. 2020 has been a year of change, and eharmony's fourth annual Happiness Index reveals that the COVID-19 pandemic led to happier relationships. Login to eharmony: Complete your profile, check your match list, use our communication features and make meaningful connections with compatible singles.

Eharmony (styled eHarmony) is an online dating website launched in 2000. eHarmony is based in Los Angeles, California, and owned by German mass media company ProSiebenSat.1 Media.^[1]

History[edit]

eHarmony was founded by Neil Clark Warren, a clinical psychologist, with his son-in-law, Greg Forgatch.^[2] Warren and Forgatch created Neil Clark Warren & Associates, a seminar company, in 1995.^[2] The company eventually became the dating website eHarmony.^[2] During its initial four years, the website was developed by TechEmpower.^[3]

The service was financed with a $3 million investment from Fayez Sarofim & Co. and individual investors.^[4] eHarmony was launched in 2000, making it the first algorithm-based dating site.^[4][5] Between 2000 and 2010, about 33 million members used the service.^[6] As of 2008, about 15,000 people were taking the eHarmony questionnaire each day.^[7]Harris Interactive said in 2010 that after finding a match on eHarmony, an average of 542 eHarmony members in the United States marry every day.^[8]

eHarmony has been profitable since 2004.^[9] In 2009, eHarmony's cumulative revenue exceeded $1.0 billion while their annual revenue was about $250 million.^[10][9] As of 2012, eHarmony had 14 percent of the U.S. dating-services market.^[11]

During 2009–12, new memberships, retention rates and time spent on the site decreased. In July 2012, Neil Clark Warren came out of retirement to become chief executive officer. Warren closed unprofitable international operations, switched advertisers, made changes to the board,^[12] and bought back stock from Sequoia Capital and Technology Crossover Ventures.^[11] eHarmony featured in the 2013 film The Secret Life of Walter Mitty, where the namesake protagonist speaks to a personal counselor at the company.^[13] In 2017, it was reported that eHarmony had about 750,000 paid subscribers and 10 million active users, which was about the same as it had been in 2012.^[14] Warren left the company again in July 2016.^[2]

In 2016, eHarmony announced their questionnaire would now be optional for users.^[15] By 2017, the questionnaire consisted of 150 questions, down from 450 questions.^[16]

In 2018, German mass media company ProSiebenSat.1 Media purchased eHarmony via their Nucom ecommerce division (a joint venture of ProSiebenSat and private equity firm General Atlantic).^[1]

Methodology[edit]

Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills. Matching algorithms, which the company believes match people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.^[17] The software technology also evaluates users' behavioral data such as average time spent on the site.^[18]

Buckwalter says that the compatibility system rests a lot on commonality, for their belief is that 'Opposites attract, then they attack.'^[19]

Starting in January 2017, eHarmony users could see why they are considered compatible with a feature called 'The Two Of You Together'. They will be able to see the matches who score at an advanced level of compatibility and also why.^[20]

Reception and analysis[edit]

Applicant rejection[edit]

It is estimated that about 20% of eHarmony applicants are rejected.^[21] In 2007, eHarmony stated since the site's launch, they had rejected about a million people who applied to use the service. They reported that about 30% of those applicants were denied because they were already married, 27% were younger than the minimum application age of 21, and 9% provided inconsistent answers on the application. eHarmony also stated they reject anyone under the age of 60 who has been married more than four times, or who fails their 'dysthymia scale', testing as having a depressed disposition.^[22]

Same-sex couples[edit]

When it began, eHarmony did not offer same-sex matches; it now offers them through a separate service, Compatible Partners.^[23] Warren said that he had done extensive research on heterosexual marriage but did not know enough about homosexual relationships to do same-sex match-making, which he said 'calls for some very careful thinking. Very careful research.'^[23] He also said that eHarmony promotes heterosexual marriage, adding that (at the time) same-sex marriage was illegal in most places, saying 'We don't really want to participate in something that's illegal.'^[23] In another interview, Warren went into more detail on his own views, noting that 'cities like San Francisco, Chicago or New York... they could shut [eHarmony] down so fast. We don't want to make enemies out of them. But at the same time, I take a real strong stand against same-sex marriage, anywhere that I can comment on it.'^[24]

eHarmony's lack of same-sex matching options prompted lawsuits claiming that eHarmony violated laws prohibiting discrimination on the basis of sexual orientation.^[25] As part of the settlement of a New Jersey case,^[26]eHarmony launched a partner website called Compatible Partners providing match-making 'for men and women looking for a serious same-sex relationship'.^[27][28]Theodore B. Olson, an attorney for eHarmony, said that even though the company believed the complaint was 'an unfair characterization of our business', it chose to settle because of the unpredictable nature of litigation.^[29] In 2010, eHarmony settled a separate class-action lawsuit filed in California that alleged illegal discrimination based on sexual orientation. The company, which did not admit wrongdoing, agreed to allow access to both its gay and straight dating sites with a single subscription, to display its gay dating services more prominently and to establish a settlement fund to pay people who can show they were harmed by the company's policies.^[30][31]

As of 2013, about 200,000 people had registered with Compatible Partners.^[32] Michelle Garcia, writing in the LGBT-interest magazine, The Advocate, also said that, like eHarmony, Compatible Partners attracts high-quality customers. According to Garcia, 'Because of the price tag and the emphasis on long-term relationships... Compatible Partners' users are seen as quite desirable.'^[32]

Matching paying members with non-paying members[edit]

After approval by the questionnaire, eHarmony begins to match members regardless of their subscription status. A member's list of matches does not indicate which members are paying or non-paying, so users may not be able to communicate with all of their matches.^[33]

Security breach[edit]

On June 6, 2012, eHarmony confirmed that its password database had been breached and a section of its user base had been affected.^[34][35] Affected members were sent e-mails by the company requesting them to change their password immediately.^[36]

Explaining success[edit]

A 2010 article published by the Harvard Business Review attributed the success of eHarmony's system to their large membership base, their efforts to exclude people who are not serious about dating, and their membership fees being more expensive than the fees for other dating websites. The author hypothesizes that, since eHarmony's questionnaire and high cost of membership deter people who are interested in casual dating, eHarmony's members are more likely to be interested in a long-term relationship.^[37]

Criticism over claims[edit]

Eharmony Countries 2020

A 2012 analysis of dating websites by Scientific American stated that eHarmony, along with other algorithm-based dating sites, had not yet provided members of the scientific community with information about their matching algorithm which could be used to vet their claims about their algorithms being scientifically-based.^[5]

In 2014, eHarmony was criticized by the National Advertising Division of the Better Business Bureau over claims the company had made about their rates of success. This occurred after Match.com challenged claims made by eHarmony about the two companies' relative success.^[38]

In 2018, the Advertising Standards Authority stated that an eHarmony ad which included the lines, 'It's time science had a go at love,' and 'Imagine being able to stack the odds of finding lasting love entirely in your favor,' was misleading. When the ASA asked for evidence supporting eHarmony's claims that their scientifically proven matching system increases the odds of finding love, eHarmony was not able to provide any.^[39] The ASA subsequently banned advertisements that claimed the use of a scientifically proven matching system. eHarmony publicly disagreed with the ASA but said it would work with them to clarify its advertising.^[40]

See also[edit]

References[edit]

1. ^ ^ab'Germany's ProSieben buys U.S. online dating site eharmony'. Reuters Business News. 2018-10-29. Retrieved 2019-04-29.
2. ^ ^abcdUtermohlen, Karl (26 July 2016). 'eHarmony Founder Neil Clark Warren Steps Down as CEO'. InvestorPlace. Retrieved 3 January 2018.
3. ^'TechEmpower'. www.techempower.com. Retrieved 2020-06-01.
4. ^ ^ab'History of eHarmony'. Online Dating Magazine. 2008-09-16.
5. ^ ^abEli J. Finkel, Susan Sprecher (8 May 2012). 'The Scientific Flaws of Online Dating Sites'. Scientific American. Scientific American. Retrieved 8 January 2018.
6. ^'Dating Site Marks 10 Years With Ad Campaign'. The New York Times. Retrieved 2013-11-01.
7. ^Kirkpatrick, David (2007-09-14). 'eHarmony does what tech ought to do'. CNN. Retrieved 2010-04-03.
8. ^'eHarmony Celebrates 10 Years of Online Relationships Fox Business Video'. Video.foxbusiness.com. 2010-08-30. Retrieved 2013-11-01.
9. ^ ^abClark, Andrew (24 August 2010). 'Dating site eHarmony aims to dominate British market'. The Guardian. Retrieved 5 January 2018.
10. ^Geron, Tomio (2010-07-12). 'The $100M Revenue Club: EHarmony Captures the Hearts of VCs'. The Wall Street Journal's Venture Capital Dispatch.
11. ^ ^ab'eHarmony founder breaks up with investors in company reboot'. Delawareonline.com. Archived from the original on 2013-11-04. Retrieved 2013-11-01.
12. ^'EHarmony founder has his heart set on reviving the dating site'. Los Angeles Times. 2012-12-13. Retrieved 2013-11-01.
13. ^'EHarmony Launches Service Modeled After 'Walter Mitty' Plotline'. The Hollywood Reporter. 12/11/2013. Retrieved 21 March 2021.Check date values in: date= (help)
14. ^Weller, Chris (18 February 2017). 'eHarmony is gearing up for a battle to win back millennials from Tinder and Bumble'. Business Insider. Retrieved 5 January 2018.
15. ^Crook, Jordan (15 December 2016). 'eHarmony makes its questionnaire optional to get hip with the times'. TechCrunch. Retrieved 3 January 2018.
16. ^Marinova, Polina (14 February 2017). 'How Dating Site eHarmony Uses Machine Learning to Help You Find Love'. Retrieved 3 January 2018.
17. ^Georgina Prodhan (2008-10-07). 'Brits value sex and in-laws, Web dating company finds'. Reuters. Retrieved 2010-05-04.
18. ^Jessica Shambora (September 23, 2010). 'eHarmony's algorithm of love'. Fortune. Retrieved February 5, 2011.
19. ^Canning, Andrea (2008-02-13). 'A Look Inside the eHarmony Love Lab'. ABC News. Retrieved 2013-11-01.
20. ^'eHarmony's New CEO Grant Langston Shares His New Vision'. OnlinePersonalsWatch.com. 2016-12-23. Retrieved 2016-12-26.
21. ^Miller, Lisa (26 April 2008). 'Belief Watch: eHarmony's Algorithm for Mr. Right'. Newsweek. Newsweek. Retrieved 8 January 2018.
22. ^Farhi, Paul (2007-05-13). 'They Met Online, but Definitely Didn't Click'. The Washington Post. pp. D01. Retrieved 2007-05-13.
23. ^ ^abcKornblum, Janet. 'eHarmony: Heart and soul', USA Today, May 18, 2005
24. ^'Interview with Neil Clark Warren'. Focus on the Family. Archived from the original on 2004-02-25. Retrieved 2004-03-03.
25. ^Egelko, Bob (2007-06-01). 'EHarmony sued for excluding same-sex matches'. The San Francisco Chronicle.
26. ^Miller, Joshua Rhett. '[https://www.anastesiadatescam.online/business/eharmony-com/ eHarmony to Provide Gay Dating Service after Lawsuit'], Fox News, November 20, 2008
27. ^'How to surf the Web for a mate: eHarmony founder'. CNBC. Retrieved 2015-09-17.
28. ^'Gay Dating for Relationship-Minded Gay & Lesbian Singles'. Compatible Partners. Retrieved 2010-04-03.
29. ^'eHarmony agrees to provide same-sex matches'. NBC News. 2008-11-20. Retrieved 2013-11-01.
30. ^Rachel Gordon (January 27, 2010). 'EHarmony settles lawsuit over gay matchmaking'. San Francisco Chronicle. Retrieved September 3, 2010.
31. ^'eHarmony Settles Gay Discrimination Suit'. CBS News. Associated Press. January 27, 2010. Retrieved September 3, 2010.
32. ^ ^abGarcia, Michelle (2010-03-31). 'The Online Dating Game'. Advocate.com. Retrieved 2013-11-01.
33. ^eHarmony? More like tone deaf 08.11.04 Joel Keller blacktable.com
34. ^Mills, Elinor (6 June 2012). 'eHarmony member passwords compromised'. CNET. Retrieved 11 July 2013.
35. ^CBS News: eHarmony suffers password breach on heels of LinkedIn
36. ^'Update on Compromised Passwords'. eHarmony blog. 6 June 2012. Retrieved 11 July 2013.
37. ^Halaburda, Hanna (15 October 2010). 'Fewer Customers, but the Right Ones'. Harvard Business Review. Harvard Business Review. Retrieved 8 January 2018.
38. ^Gelles, Jeff (17 August 2014). 'Dating site dinged for exaggerating claims of success'. The Philadelphia Inquirer. Retrieved 3 January 2018.
39. ^Wakefield, Jane (3 January 2018). 'Dating website eHarmony's 'scientific' match ad banned'. BBC News. Retrieved 4 January 2018.
40. ^Siddique, Haroon. (January 3, 2018). 'Watchdog bans advert's claim eHarmony is 'scientifically proven', The Guardian, Guardian Media Group, London, UK. Retrieved 8 February 2019.

External links[edit]

Based on years of research and thousands of successful marriages, eHarmony boasts that they are the best and most trusted dating service in the world. It strives to provide members with the ability to find compatible, eligible singles who are seeking a long-term commitment from anywhere in the world.

One of eHarmony’s unique selling points is their trademarked, 32-dimension personality compatibility assessment. Millions of people are looking to find love online by utilizing their personality traits to match them with other eHarmony members.

Our comprehensive eHarmony review will provide you with everything you need to know about the service which will help you to determine if the site is the right fit for you and your relationship goals.

• #1 most trusted dating website
• Over 10-million active members worldwide
• Utilizes a trademarked 32-dimension compatibility system when matching
• Free Basic Membership includes unlimited matches
• User-friendly, quick, and easy sign-up process
• Video Date feature allows members to meet via webcam before in person
• Customer Care team available 24-hours a day, 7-days a week

• A membership plan is required to be able to see photographs of eligible singles and engage in meaningful communication
• Uploading a photo is only permitted in JPG format and must be under 10MB. (It is important to note that your photo will be cropped upon upload.)

eHarmony is one of the best dating websites available, which means that it is quite often the first place people go to look for a date online. Millions of singles sign up to use the eHarmony service and are successful in finding long-lasting love.

The eHarmony community is special as it provides access to a diverse population of singles within the United States. There are many members of eHarmony in other countries around the world as well–200 other countries to be exact! It is important to note that the majority of people that you will find on eharmony are between the ages of 25-35 years old. The gender breakdown is comparable, with slightly more active women than men.

eHarmony is a dating site that should be bookmarked if you are looking for a long-term commitment. Setting up a profile will require some time and effort, so if you are looking for a casual relationship, then you may become frustrated with the in-depth sign-up process. However, if your main goal is to find the love of your life, then eharmony is a great place to look!

It is important to note that eHarmony does require a premium membership for access to singles. The service does cost more than other online dating options.

Sign Up Process

Signing up for eHarmony is quite simple; however, it will take you a bit of time to complete the process. The 32-dimension compatibility quiz will take at least 20 minutes to complete.

The quiz asks questions about your preferences, personality, ideal date, and hobbies. The results of the quiz are instant, so you can reach out to people who are compatible right away.

Once I completed the compatibility quiz, it was important that I provided a bit more information about myself in paragraph form. I needed to describe what I was looking for in a mate and share some things about my interests. I tried hard to describe myself in a way that showed my personality while being conversational in my tone of writing. Within the first few days, I had over 100 messages!

After taking the compatibility quiz and providing information about myself—along with the type of person I am interested in dating—it was time to upload a photo. This took me quite some time and several tries, as eHarmony requires the use of JPG photos that are less than 10MB. There is no flexibility in this, so be sure to have a photo on hand that meets these requirements.

Reaching out to eHarmony customer service is possible; however, you can only do so via email if you are having issues with your profile photo. When submitting a customer service request about profile photo measurements, I was alerted with an auto-message stating that I would receive a response in 24-48 hours. I did receive a response along with helpful information about uploading a photo, which I was able to do.

In an attempt to personalize my page a bit more, I added a banner of flowers. The banner was a pre-loaded option provided by eHarmony. Uploading a custom banner is not an option at this time.

Contacting People

What I love about online dating is that you can be forward and reach out to people you are interested in without having to worry too much about rejection.

eHarmony makes it easy to contact someone without putting yourself out there too much. The basic plan allows for you to connect with another person by sending a “smile,” or an “icebreaker.” eHarmony now also offers a Video Date option; however, it is still in beta testing and is not available for every member.

There are several types of communication methods.

Smile

There are several ways to contact people on eHarmony, but some are easier and less intrusive than others. Sending a smile is the easiest way to reach out to someone you want to get to know. By sending a smile, you are letting someone know that you took an interest in their profile photo or what they had to say in their profile description.

Upon sign-up, I sent a few smiles to people who seemed interesting and I received some nice messages back. I think I am going to have to invest in a premium membership, however, as I am not able to read them with just the basic membership.

Icebreaker

The icebreaker feature is really cool! It provides you with a series of five-photo groupings and you choose which photo you prefer. This is a really great way to find out how compatible you are with someone based on visual interests.

The screenshot below offers the results of an icebreaker I tried with a potential mate. As you can see, we don’t really match up considering we only agreed on two out of five things.

Compliment a Photo

Complimenting a photo is a great way to break the ice. With the basic membership, you can reply with a “smile” or an “icebreaker.” I have provided a brief message that I received in the screenshot below. As you can see, I am limited in how I can reply to the person with the basic membership.

The video date option is available, but you have to send a message before you are able to schedule a video date. It is important to note that you will need to upgrade to a Premium Membership to have access to exchanging messages with a potential partner.

Personal Message

The best way to get to know someone on eHarmony is to send them a personal message.

The ability to have meaningful conversations is only awarded to those who purchase a Premium Membership. I was sent a lengthy message from a potential mate, but I was disappointed that I was unable to read it without paying for a Premium Membership.

Profile

eHarmony makes it easy to create a complete profile that showcases qualities that will help you find the ideal partner.

It is important to note that there are three components to your eHarmony profile. Each section covers an important aspect that eligible singles will be interested in when considering if you are the right match.

1. About Section

The About section is where you describe aspects of your life that are important to you. eHarmony provides prompts that help you highlight some of your unique qualities.

2. Photos

This section allows you to add additional photos that can be seen by Premium Members only. It is important to note that photos cannot contain anyone other than yourself.

3. Personality Profile

This portion of your profile is the most descriptive when it comes to finding your ideal match. The results of the comprehensive personality quiz you completed at sign-up can be found in this section.

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Mobile App

If you use an iOS device, such as an iPad, iPhone, or iTouch, the eHarmony app will be a great investment. iOS users enjoy using the eHarmony app and find it to be useful in creating a profile on the go, checking messages, and contacting potential interests. The app is free, but you can expect to be prompted to make in-app purchases should you want to see profile photos or communicate with others via messaging.

While iOS users seem to enjoy the app, if you are an Android user, it seems that the app could use some updates. Users tend to have difficulty receiving multiple messages from others, experience bug interruptions from time to time, and sometimes experience message delays. App developers are working on this, and the app gets better with every update.

Membership Options

If you do not invest in a Premium Membership plan, you are extremely limited in accessing profiles and communicating with potential mates. Periodically, over certain holidays or long weekends, users can partake in an eHarmony free trial.

However, it is best to take advantage of the introductory offers for the Premium Membership plan as they allow you to see photographs, message people, look for people in a geographical area, and see who has viewed your profile.

An eHarmony discount code is offered at 35% off of their Premium Memberships on the day that you sign up. However, there is a catch, as the eHarmony discount code is only available for five days.

Something interesting happened when I let the five-day introductory offer expire. Upon logging in to the website to check my messages, I noticed that I was provided with an even better offer for Premium Membership! A deal of 50% off had been extended for the week.

Many ask the question, “Is eHarmony worth it?” I am here to tell you that based on my experience it is worth it. There is no way to put a price tag on finding the love of your life, but you still don’t want to drain your bank account in the process.

Here is some helpful information on the different plans

The free Basic Plan will allow you to see limited profile information and allows you to reach out to a person; however, further conversation is extremely limited unless you invest in one of the Premium packages.

Another downside to the Basic Plan is that photos of eligible singles are blurred out, so you are unable to see what a person looks like.

For singles looking for a long-term, committed relationship, eHarmony is a great online resource. It is user-friendly, offers a significant compatibility quiz, and uses sophisticated matchmaking software to connect you with singles. Statistically, the chances of you finding the love of your life is quite high on eHarmony.

Frequently Asked Questions

Is eHarmony free?

Yes, there is a Basic Plan that is free. However, the Basic Plan is extremely limited in what you can do to find a match.

How much does eHarmony cost?

The price can vary based on the type of plan that you choose. eHarmony will periodically provide discount codes to entice Basic members to sign up for Premium privileges. Memberships can cost as low as $17.50 per month for a 12-month agreement.

How do you rate eHarmony vs Match?

Match.com and eHarmony are both very popular websites that boast the ability to make long-term, successful relationships out of meetings with strangers. While both are great websites that help you find a potential mate, eharmony takes great pride in offering the 32-dimension relationship analysis which has proven to offer a deeper level of compatibility than what Match can offer. As a result, eharmony has a bit of a higher price tag than Match.

Is eHarmony available in other countries?

Yes, eHarmony strives to match up couples from all over the world. eHarmony sites are the most popular in the USA, United Kingdom, Australia, and Canada.

Is eHarmony gay friendly?

While the eHarmony network of singles is not geared towards gay relationships, they do believe that love knows no bounds. To seek love, companionship, and a great partner of the same sex, eHarmony created the website Compatible Partners.

Does eHarmony work?

Yes! Over the past 20 years, eHarmony has worked for millions of people all over the world. When you invest in finding love on eHarmony, you have a great shot at being successful.

Based on data from members, eHarmony published statistics that found that over 400 singles find love and commitment every day on the site. 71% of women and almost 70% of men report finding the love of their life on eHarmony after a year of using the dating service website.

How to delete eHarmony account

Deleting your information from eHarmony is a cumbersome process, but it can be completed in a few steps. The first thing you need to do is to log in to your account. Locate the “My Settings” area and click on “Data Settings.” Once there, you can scroll down the page until you locate the “Profile Visibility” section. Within that section, you will see an option to delete your profile. Once you enter your password, your account will be deleted.

It is very important to note that once your account is deleted, you will no longer be able to communicate with members. Once your account is deleted there is no way to restore the profile. If you are in the middle of a paid membership, you will need to speak with customer service to assist with your account deletion.

How to cancel eHarmony

If you are not happy with the eHarmony service, you do have the ability to cancel your membership. You can also amend your subscription level at any time or cancel auto-renewals.

To amend your membership, you will need to log in to your account, click on the “Data Settings” link, and then “Amend Subscription.” You will need to enter your password for verification of the change. It is important to note that if you are in the middle of a subscription, you will still be expected to pay for the remaining months of the membership.

If your membership was purchased through Apple iTunes, you will need to update your account’s subscription status through the iTunes subscription settings. Should you need assistance, you will need to reach out to Apple directly as they manage in-app purchases for the eHarmony application.

Is it possible to receive an eHarmony refund?

Based on eHarmony’s terms of service, you have the ability to cancel your subscription within three business days of signing up. Should you cancel after the three business day grace period, you will have to pay for the entirety of the subscription. Should you be granted a refund, you can expect it to appear on your account statement within 10 business days.

What is the eHarmony phone number?

The eHarmony customer service phone number is 844-544-3175.